lolo’s Story

Always obsessed with fashion, Laurie Moulton had a dream of owning her own fashion retail business. While balancing work and family life, Laurie struggled to find the time to create a well-rounded fun and flattering wardrobe that reflected her unique style. After a 20 year detour from pursuing her fashion dreams, she decided to take a risk, leaving her Finance Executive role where she spent her entire career insuring the success of large tech companies, to bring that same passion and energy to her own personal vision (and boy, are we glad she did).

House of lolo is taken from the nickname “lolo” given to Laurie as a child. With name selected, the company began to take shape as a women’s contemporary fashion boutique, as was the identity of the “lolo girl”. While we strive to cater to each woman’s individual style, the lolo girl just has something about her. Whether it’s her confident strut, flirty demeanor, or effortlessly cool attitude, she’s got something that every girl envies. The lolo girl has so many facets to her ever-evolving style, and we at house of lolo are here to help guide, polish and assemble a fun, well-edited and timeless wardrobe for her closet. We find it our mission to help every woman feel their most confident and fabulous by offering a versatile and well-rounded selection of affordable west coast designers and by providing one-on-one styling services.

The fashion community of Portland, Oregon welcomed our first brick-and-mortar location in Summer 2011. Located in the coveted Brewery Blocks of the Pearl District, this location has already experienced incredible success by offering well-established and upcoming LA designers as well as partnering with local Portland designers and artisans, to bring a vast assortment of unique clothing and accessories. We are now excited to be able to share our vision and unique product with lolo girls across the country through this virtual shopping experience.